Found this little number on amazon today. Having got lost in the actual content of the work I have completely neglected to consider that the physicality of the outcome and how it's actual design (through use of typography, graphic wit and shock, metaphor language, scale, colour, image, materials, and composition as well as its interactivity including smell, sound, and touch can contribute to how memorable the content is. Since I am doing a GRAPHIC DESIGN OUTCOME I thought it might be useful.
"Colour, image and composition have the ability to create visual mnemonics, both individually and collectively. They have been grouped together in this section because they are usually the most effective in assisting memory when working together. For example colour combinations are frequently made more memorable though interesting shape configurations or contrasts in scale, whether they are used figuratively or in abstract context. Even when colours have been deliberately selected for their optical or illusory impact, it is generally the manner in which they are used and composed that brings about memory retention.
Images possibly have the most potential as memory devices. However despite shocking, unusual or unexpected subject matter being comparatively noticeable it is more likely that cropping, positioning, use of scale and use of colour in and around an image are what makes a design unforgettable. Comparisons of two versions of the same shot; One in a sensationalist tabloid newspaper and one in a supposedly more factual and upmarket newspaper demonstrate that the large closely cropped interpretation in the former is very difficult to forget. It focuses in the emotional, personal content of an event and will not allow viewers to escape from the heart of what is happening. Conversely, the photograph that contains more contextual information keeps readers at a distance: although they may be just as interested in what is happening they are less likely to remember what they have seen.
Image and colour can create strong mnemonics, photographs that capture unusual or striking colour relationships that are enhanced by momentary light in nature, or controlled lighting in studio, often have a 'wow' factor that is very memorable, when designers transpose accepted colours for unnatural or unexpected ones, this two can make the image stick in the memory - a blue daffodil, a green cloud, or bright purple letterbox for example, would grab attention, and are likely to be easily remembered. Relationships of simple images and colours, particularly within the context of branding, can take on iconic or symbolic roles that become remembered. Flooding the marketplace is bound to make these brands familiar to a vast spectrum of people, but considerably less publicised icons and symbols can also be remembered for their unique shapes and colour combinations. Even typographic configurations that have distinctive shape and colour come into this category, as they are recognised and remembered in a similar manner to images.
